We strive to help people overcome self doubt and build confidence to reach their ultimate potenial with heart.

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Fishing Shirts

Hoodies

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Fear My Heart Jason Christie AFTCO Long Sleeve Performance Hood
Fear My Heart Jason Christie AFTCO Long Sleeve Performance Hood
from $55.00
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Fear My Heart Original AFTCO Reaper Technical Sweatshirt
Fear My Heart Original AFTCO Reaper Technical Sweatshirt
from $79.00
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Fear My Heart AFTCO Samurai
$35.00

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Fear My Heart Hoodie
Fear My Heart Hoodie
from $65.00

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LET THE ADVENTURE BEGIN

Fishing Shirts
Fishing Shirts
Hats
Hats
Mustang Survival
Mustang Survival
Hoodies
Hoodies
T-Shirts
T-Shirts
Yeti
Yeti
Wristbands
Wristbands
Gift Cards
Gift Cards

Our Story of Heart

You Can't Beat Heart
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Fear My Heart Mustang Elite Hydrostatic Inflatable PFDFear My Heart Mustang Survival Taku Waterproof JacketFear My Heart Mustang Survival Taku Waterproof Bib

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Fear My Heart Mustang Survival Gear

At Fear My Heart we love fishing and know how important it is to stay warm and dry while in the elements on the water. Check out our Waterproof Mustang Survival Gear.

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Coming Soon in 2023!
Kids Fishing Derby

Fear My Heart (Carl Jocumsen) and BMP Fishing (Brandon Palaniuk) are teaming up to bring a youth fishing derby to Coeur d' Alene, Idaho in 2023. Stay tuned for more info on dates and registration.